--- title: "groas Blog: Insights on AI & Google Ads" description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS." url: "https://groas.com/blog" image: "https://groas.com/og/groas.jpg" --- # groas Blog The Best Blog Around AI & Google Ads On The Internet. [![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://groas.com/media/blog/cc1cf7502161d283a6f983fee08a418fa3a65ac5f166f025f013daf2e1d151b4.jpg)](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) ## [Google Ads Agency Pricing Models Compared: 2026 Guide](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory.](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [May 24, 2026 • 11 min read](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Tiny model runners race toward an old faded finish line while a crew paints a new one further on beside a sponsor banner—the rules moved.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/856110e3-5371-40f6-a7f0-e814fdd8ea5a.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3) ## [From SGE to AI Mode: How Google Changed Who Gets Cited](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3) [October 16, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3) [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-3) * [![Tiny forensic investigators examine an empty spot in a row of trophies, marking four numbered clues to find out why one winner went missing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e70ee63b-244e-4ddb-a761-5b2259c1388e.png)](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che) ## [The AI Citation Gap Audit: 25 Checks to Diagnose Competitor Mentions](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che) [October 16, 2026 • 9 min read](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che) [Written by Alexander Perelman](https://groas.com/post/the-ai-citation-gap-audit-a-25-point-che) * [![Cartoon of a man paying a coin-operated viewer to watch his own rowboat sink nearby, ignoring the bailing bucket at his feet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9832df73-0329-4bb7-8227-c2d76fbaa0a5.png)](https://groas.com/post/7-things-businesses-believe-about-gettin-3) ## [7 AI Visibility Myths That Keep Businesses Paying to Watch](https://groas.com/post/7-things-businesses-believe-about-gettin-3) [October 16, 2026 • 9 min read](https://groas.com/post/7-things-businesses-believe-about-gettin-3) [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin-3) * [![A jar relabelled 'AEO' over an old 'SEO' label, mostly the same lentils inside with only the top 30% a new teal layer: mostly the same, partly new.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/239dc2df-2937-4808-852a-9783ae57acf0.png)](https://groas.com/post/is-aeo-just-seo-with-a-new-acronym-both) ## [Is AEO Just SEO With a New Acronym? My 70/30 Verdict](https://groas.com/post/is-aeo-just-seo-with-a-new-acronym-both) [October 16, 2026 • 10 min read](https://groas.com/post/is-aeo-just-seo-with-a-new-acronym-both) [Written by Alexander Perelman](https://groas.com/post/is-aeo-just-seo-with-a-new-acronym-both) * [![Cartoon shop owner on a ladder tallying raindrops leaking through his roof while a toolbox and new shingles sit unused at his feet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/26c19d57-7c0e-4fc4-972f-6e445a2e5b86.png)](https://groas.com/post/stop-counting-prompts-why-tracking-your) ## [Stop Counting AI Brand Mentions. Fix the Pages That Never Get Cited.](https://groas.com/post/stop-counting-prompts-why-tracking-your) [October 16, 2026 • 10 min read](https://groas.com/post/stop-counting-prompts-why-tracking-your) [Written by Alexander Perelman](https://groas.com/post/stop-counting-prompts-why-tracking-your) * [![Tabletop model office piles up stacks of pages while a tiny courier is turned away at its locked gate and walks to an open competitor shop next door.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d773e603-2e35-4109-bf59-8eb3bd9fa4a5.png)](https://groas.com/post/postmortem-how-one-bot-blocking-toggle-q) ## [Postmortem: The Bot Block That Kept a Business Out of AI Answers](https://groas.com/post/postmortem-how-one-bot-blocking-toggle-q) [October 16, 2026 • 10 min read](https://groas.com/post/postmortem-how-one-bot-blocking-toggle-q) [Written by Alexander Perelman](https://groas.com/post/postmortem-how-one-bot-blocking-toggle-q) * [![Tweezers lift one paper strip from a small index card while a huge overstuffed binder beside it is ignored: the short, exact answer gets cited.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8db78ee9-34c5-4fd2-9783-a7a2600f7612.png)](https://groas.com/post/what-a-content-gap-actually-is-when-chat) ## [Your AI Citation Gap Is a Missing Answer, Not a Missing Keyword](https://groas.com/post/what-a-content-gap-actually-is-when-chat) [October 16, 2026 • 11 min read](https://groas.com/post/what-a-content-gap-actually-is-when-chat) [Written by Alexander Perelman](https://groas.com/post/what-a-content-gap-actually-is-when-chat) * [![Clay figures: a marketer trusts a fortune teller's crystal ball showing one chat bubble, ignoring an intern's huge scroll of hundreds of tally marks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1031a56b-0af9-48c5-942e-732a657a7a53.png)](https://groas.com/post/spreadsheet-vs-monitoring-tool-vs-done-f) ## [Spreadsheet vs Monitoring Tool vs groas: How to Measure AI Search Visibility](https://groas.com/post/spreadsheet-vs-monitoring-tool-vs-done-f) [October 16, 2026 • 10 min read](https://groas.com/post/spreadsheet-vs-monitoring-tool-vs-done-f) [Written by Alexander Perelman](https://groas.com/post/spreadsheet-vs-monitoring-tool-vs-done-f) * [![A collage rocket on a pitch slide flies straight into an open cash box while red pen margin notes circle it and ask "which page?"](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7dbb8df2-d761-4008-8cf0-208ffc1b2417.png)](https://groas.com/post/welcome-to-your-ai-overview-domination-p) ## [The AI Overview Domination Package: A Vendor Deck With Margin Notes](https://groas.com/post/welcome-to-your-ai-overview-domination-p) [October 16, 2026 • 10 min read](https://groas.com/post/welcome-to-your-ai-overview-domination-p) [Written by Alexander Perelman](https://groas.com/post/welcome-to-your-ai-overview-domination-p) * [![A hand slides a printed text block from the middle of a wooden tower while the red button on top stays perfectly level: answers added without moving the form.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d00a6f3d-bf19-4757-987e-8bbeb0a565ab.png)](https://groas.com/post/how-to-make-a-landing-page-show-up-in-ai) ## [How to Make a PPC Landing Page Citable in AI Overviews Without Moving the Form](https://groas.com/post/how-to-make-a-landing-page-show-up-in-ai) [October 16, 2026 • 9 min read](https://groas.com/post/how-to-make-a-landing-page-show-up-in-ai) [Written by Alexander Perelman](https://groas.com/post/how-to-make-a-landing-page-show-up-in-ai) * [![Cartoon of an old computer monitor in a lab coat and stethoscope gravely presenting a line chart to an unimpressed shop owner while the broken site goes unfixed](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/03b810fc-d876-42ec-920e-116dfe9a69f6.png)](https://groas.com/post/your-ai-visibility-dashboard-is-a-rank-t) ## [Your AI Visibility Dashboard Is a Rank Tracker in a Lab Coat](https://groas.com/post/your-ai-visibility-dashboard-is-a-rank-t) [October 16, 2026 • 9 min read](https://groas.com/post/your-ai-visibility-dashboard-is-a-rank-t) [Written by Alexander Perelman](https://groas.com/post/your-ai-visibility-dashboard-is-a-rank-t) * [![A dented gold pan full of water and handwritten buyer-question slips, with one gold nugget among them: finding the prompts that surface your brand.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d8a3b565-47d5-4381-b4a5-ba400e377729.png)](https://groas.com/post/the-prompt-mining-sheet-60-buyer-prompts) ## [The Prompt Mining Swipe File: 60 Buyer Questions and a Sheet to Track AI Mentions](https://groas.com/post/the-prompt-mining-sheet-60-buyer-prompts) [October 16, 2026 • 11 min read](https://groas.com/post/the-prompt-mining-sheet-60-buyer-prompts) [Written by Alexander Perelman](https://groas.com/post/the-prompt-mining-sheet-60-buyer-prompts) * [![Tiny inspectors with keys test doors on a model street—some bricked shut, some empty, one lit—while a giant gift-wrapped tool sits ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c2a8943d-44b8-46f0-b4ce-5df164013c42.png)](https://groas.com/post/can-ai-engines-even-read-your-site-a-one) ## [Can AI Engines Read Your Site? Run This Fetch Test Before Buying a Visibility Tool](https://groas.com/post/can-ai-engines-even-read-your-site-a-one) [October 16, 2026 • 10 min read](https://groas.com/post/can-ai-engines-even-read-your-site-a-one) [Written by Alexander Perelman](https://groas.com/post/can-ai-engines-even-read-your-site-a-one) * [![A landing page on a launch plinth buried under sticky-note FAQs, certificates, an endless scroll, a velvet rope and a 98/100 prize ribbon](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/da0af74d-ad71-4494-8556-37d851bf6ea0.png)](https://groas.com/post/introducing-the-world-s-most-ai-optimize) ## [Introducing the World’s Most AI-Optimized Landing Page](https://groas.com/post/introducing-the-world-s-most-ai-optimize) [October 16, 2026 • 9 min read](https://groas.com/post/introducing-the-world-s-most-ai-optimize) [Written by Alexander Perelman](https://groas.com/post/introducing-the-world-s-most-ai-optimize) * [![A chocolate bar snapped into five rationed pieces of 8, 8, 12, 9 and 3 squares, a 40-hour month budgeted with nothing wasted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c4ae3535-0cfa-4bba-9910-accd23c6d5b3.png)](https://groas.com/post/one-marketer-30-days-no-agency-my-playbo) ## [One Marketer, 30 Days, 40 Hours: A Playbook for Getting Cited in ChatGPT and Perplexity](https://groas.com/post/one-marketer-30-days-no-agency-my-playbo) [October 16, 2026 • 10 min read](https://groas.com/post/one-marketer-30-days-no-agency-my-playbo) [Written by Alexander Perelman](https://groas.com/post/one-marketer-30-days-no-agency-my-playbo) * [![Cartoon of a town crier pointing crowds to a rival bakery while a paid sandwich-board ad stands beside him and the overlooked baker tallies it on a clipboard.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/457e167e-ed7c-4f2a-8cd9-99682e646872.png)](https://groas.com/post/who-gets-cited-beside-the-ad-a-test-to-r) ## [Are You Cited Beside the Ad? Test Your Own AI Overview Queries](https://groas.com/post/who-gets-cited-beside-the-ad-a-test-to-r) [October 16, 2026 • 10 min read](https://groas.com/post/who-gets-cited-beside-the-ad-a-test-to-r) [Written by Alexander Perelman](https://groas.com/post/who-gets-cited-beside-the-ad-a-test-to-r) * [![A tiny $29 price tag sits atop an iceberg of timesheets, tickets and drafts, most of it underwater—the subscription is just the tip of the real cost.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9fb616da-1fae-4de7-ba06-79056fd9e6ce.png)](https://groas.com/post/what-doing-ai-visibility-in-house-actual) ## [The Real Cost of Doing AI Visibility In-House](https://groas.com/post/what-doing-ai-visibility-in-house-actual) [October 16, 2026 • 10 min read](https://groas.com/post/what-doing-ai-visibility-in-house-actual) [Written by Alexander Perelman](https://groas.com/post/what-doing-ai-visibility-in-house-actual) * [![Tiny harbour model: a crew cheers in a freshly painted red boat, but the untouched boat beside it rose on the same tide, so the paint earned no credit.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/dddf07f5-f281-4bdd-b584-4b7df48c1cf3.png)](https://groas.com/post/did-that-page-change-get-you-cited-or-di) ## [Did Your Page Change Earn an AI Citation? Run a Control-Group Test](https://groas.com/post/did-that-page-change-get-you-cited-or-di) [October 16, 2026 • 11 min read](https://groas.com/post/did-that-page-change-get-you-cited-or-di) [Written by Alexander Perelman](https://groas.com/post/did-that-page-change-get-you-cited-or-di) * [![A miniature unfinished building ringed by tiny crews with binoculars and clipboards just watching, while one orange-helmeted crew lays bricks on the scaffold.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c277b232-f526-4edc-ae00-a79d65332f3d.png)](https://groas.com/post/ai-overview-tools-ranked-by-one-question-2) ## [AI Overview Tools Ranked by the Work They Actually Do](https://groas.com/post/ai-overview-tools-ranked-by-one-question-2) [October 16, 2026 • 10 min read](https://groas.com/post/ai-overview-tools-ranked-by-one-question-2) [Written by Alexander Perelman](https://groas.com/post/ai-overview-tools-ranked-by-one-question-2) * [![A tool roll with seven pockets: five hold shiny, unused measuring gauges, and only two hold a worn wrench and screwdriver that actually fix things.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/16c1ced0-3711-44f3-903c-fd0013c93de0.png)](https://groas.com/post/teardown-the-typical-ai-visibility-repor-2) ## [AI Visibility Report Teardown: Seven Panels, Two That Lead to a Fix](https://groas.com/post/teardown-the-typical-ai-visibility-repor-2) [October 16, 2026 • 10 min read](https://groas.com/post/teardown-the-typical-ai-visibility-repor-2) [Written by Alexander Perelman](https://groas.com/post/teardown-the-typical-ai-visibility-repor-2) * [![Clay doorman at a door marked robots.txt eyes a queue of visitors all wearing GPTBot stickers, most in obvious disguises like fake moustaches.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8e0a5992-6e0b-4dfb-8ed0-885758d24932.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-3) ## [We Logged 30 Days of AI Bot Traffic. 71% of robots.txt Hits Couldn’t Be Verified](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-3) [October 16, 2026 • 9 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-3) [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-3) * [![A model town where crowds bypass three grand empty stores for one small kiosk, while a pollster with a clipboard interviews a mannequin, missing it all.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/84df38a0-ca14-44d1-9348-6dcab4e6a883.png)](https://groas.com/post/rank-tracking-for-ai-answers-is-already) ## [AI Mention Tracking Will Be Free by 2027: Five Predictions for What Replaces It](https://groas.com/post/rank-tracking-for-ai-answers-is-already) [October 16, 2026 • 10 min read](https://groas.com/post/rank-tracking-for-ai-answers-is-already) [Written by Alexander Perelman](https://groas.com/post/rank-tracking-for-ai-answers-is-already) * [![Tweezers lift one cut-out sentence from a printed page while a first-place ribbon lies ignored: being quotable now matters more than ranking.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2860c1e8-f496-47f1-9840-0c2e48656786.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2) ## [From SGE to AI Mode: How Google’s AI Answers Changed the Citation Game](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2) [October 16, 2026 • 10 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2) [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w-2) * [![A small-business owner kneels in a dark hallway at night, pressing a drinking glass to the wall to hear whether anyone is saying her name.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6efc3265-11d4-4b6e-a7a4-a0caa98f59d2.png)](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a) ## [Build a Weekly AI Brand Monitor With a Google Sheet and Two APIs](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a) [October 16, 2026 • 11 min read](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a) [Written by Alexander Perelman](https://groas.com/post/build-your-own-ai-brand-monitor-in-one-a) * [![Clay marketer frantically twists dials on an unplugged control console while a glowing AI answer bubble floats above, ignoring his settings.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ac4d8e81-1323-48a3-ab8a-670a30ecba66.png)](https://groas.com/post/what-ppc-people-get-wrong-when-they-star) ## [Six PPC Habits That Fail in AI Overviews](https://groas.com/post/what-ppc-people-get-wrong-when-they-star) [October 16, 2026 • 9 min read](https://groas.com/post/what-ppc-people-get-wrong-when-they-star) [Written by Alexander Perelman](https://groas.com/post/what-ppc-people-get-wrong-when-they-star) * [![Tiny courier stopped at a locked first gate on a model road, while far away workers gild a shop sign nobody can reach—polish is useless without access.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2f6bd5c0-8971-4b3e-b629-6b39020c2b09.png)](https://groas.com/post/the-ai-visibility-technical-checklist-21) ## 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[One Changelog Drew 377 Live AI Fetches. 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